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Conversion Specialist

40 uur per week, Amsterdam, Netherlands

Conversion specialist

This role will be directly responsible for the creation of strategies and execution of tactics in the interests of increasing conversion rates, delivering personalized user experiences, and enhancing the overall user experience on our websites.

This role requires both creativity and critical thinking, and is best-suited for those with a process-driven and analytical mind. Applicants should have a thorough understanding of, and hands-on experience with, A/B and Multivariate testing, Statistical Analysis, CRO/Personalization Tools (Optimizely, VWO, Adobe Target, etc.), Website Analytics (Google/Adobe Analytics, CrazyEgg, Hotjar, etc.), as well as a systematic approach to developing a final experience that drives results.


RESPONSIBILITIES INCLUDE (BUT ARE NOT LIMITED TO)

·       Use qualitative and quantitative data sources to develop and execute strategies and testing plans to improve on-site conversion rates

·       Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan

·       Create and execute optimization experiments and personalized user experiences within platforms such as VWO, Optimizely, and Adobe Target

·       Partner with product, tech and UX design teams to implement changes based on winning test results

·       Utilize an iterative approach to optimization, continuously taking test results and data to formulating new hypotheses and experiments

·       Monitor industry trends and new product offerings to stay up to speed and ahead of the competition

·       Contribute to the development and improvement of the UXO team’s processes and strategies


KEY QUALIFICATIONS 

·       Minimum of 1-2 years of experience in a CRO/UXO or website testing role

·       Experience with one or more testing platform such as Convert, VWO, Google Optimize, Optimizely, or Adobe Target

·       Expertise with web analytics platforms (Google or Adobe Analytics preferred)

·       Experience with (or working knowledge of) HTML, CSS and Javascript

·       Experience reporting on success/failure results of optimization efforts

·       Familiarity with conducting CRO audits across platforms, devices, and channels

·       Strong analytical mind and creative problem-solving skills

·       A demonstrated capacity and eagerness to learn and progress professionally in the Analytics, CRO, and UX fields.

·       A Bachelor’s degree in a related field is preferred but not required (Digital Marketing, Human-Computer Interaction, Statistics, etc.)

·       Highly organized

·       Ability to prosper in fast-paced environments and meet aggressive timelines.

·       Ability to work well with others.


Are you interested in this position and do you meet the requirements? Please send your CV to [email protected]

- We don't work with recruitment agencies for this role -
- Only CV's in English will be reviewed -

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